Baselayer

The gear you wear under the gear

As the name Under Armour suggests, it started as the gear you wore under the gear. The preparation. The performance that no one saw. The daily grind. The work. The following work was designed to embody that blueprint and act as the foundation and point of difference that ignites, amplifies, and celebrates the Baselayer franchise.

Branding

Frame-98792

thumbnails-02-1-2

thumbnails-02-1-1

collage

UA_poster-explores_06302023-03-1536×2048

UA_poster-explores_06302023-06-1536×2048

UA_poster-explores_06302023-04-1536×2048

UA_brand-elements-06-1820×2048

UA_brand-elements-05-1820×2048

UA_brand-elements-11-2048×1152

UA_brand-elements-07-1820×2048

UA_brand-elements-09-1820×2048

UA_poster-explores_07122023_showcase-683×1024

UA_poster-explores_07122023_showcase_Cold-Wild-Post-03-1024×1536

UA_brand-elements-04

UA_brand-elements-03

UA_brand-elements-01-1

Project Credits

Agency Lead

Los York

Executive Creative Director

Scott Hidinger

Creative Director

Serge Kersanov

Producer

Danielle Hafferty

Design and Art Direction

Greg Fisk, Dorian Gourg, Radu Pose, Serge Kirsanov, Ha Eun Chang

More work

bimmabranding

Under Armourmotion graphics, video

Dog PPLBranding

Microsoft Innovation Labsmotion graphics, video

BeyondCorporate Design

Baselayerbranding

Google I/OProject type

SmithsonianBranding

Spin Controlmotion graphics, video, branding

Resilience MuralEnvironmental

Style Engineui/ux

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Address /
425 SE 11th Ave,
Portland, OR 97214

Email /
greg@thorough.studio

Instagram /
@thorough_studio

© THOROUGH_STUDIO 2024

Branding and motion design studio.