Beyond
Packaging and
brand guidelines
What began as a single packaging design sprint for a plant-based jerky evolved into a full-scale design system for Beyond, the global leader in plant-based meat substitutes. The project focused on boosting consistency, clarity, and brand recognition through subtle yet impactful design enhancements, all while reflecting a shared passion for shaping a more sustainable future.
Branding, Packaging
Old
New
That's me, a happy consumer purchasing a product I believe in at the grocery store.
Project Credits
Agency Lead
Falkon
Creative Director
Serge Kirsanov
Design and Art Direction
Greg Fisk
Producer
Briana Garrido
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Branding and motion design studio.