Beyond

Packaging and
brand guidelines

What began as a single packaging design sprint for a plant-based jerky evolved into a full-scale design system for Beyond, the global leader in plant-based meat substitutes. The project focused on boosting consistency, clarity, and brand recognition through subtle yet impactful design enhancements, all while reflecting a shared passion for shaping a more sustainable future.

Branding, Packaging

Old

New

That's me, a happy consumer purchasing a product I believe in at the grocery store.

Project Credits

Agency Lead

Falkon

Creative Director

Serge Kirsanov

Design and Art Direction

Greg Fisk

Producer

Briana Garrido

Wanna start a project? Say less.

Email /
greg@thorough.studio

Instagram /
@thorough_studio

© THOROUGH_STUDIO 2026

Branding and motion design studio.