Resilience

More than a mural

In the wake of Covid-19, we all needed some color and inspiration. For one neighborhood in Washington DC, it came in the way of a Creative Theory and Capital One mural designed by Greg Fisk.
Beyond the mural, Greg also  art-directed the campaign, which included tangible resources along with the art and storytelling.

Environmental

Beyond being a physical mural, this project was part of a larger digital platform sharing stories of resilience—from essential workers to creatives of color. We built a comprehensive Community Support directory with resources for those most impacted by COVID-19. The mural also featured hidden interactive elements, including custom Instagram filters that created an immersive 3D experience.