Dog PPL

The Great Arctic Event Branding

Dog PPL is a Los Angeles' first canine social club. It's a park, café, bar, and lounge, all in one. Being a proud dog dad, it's the kind of place I wish I could take my own pup. The following project was for their biggest event of the year: The Great Arctic. This immersive experience featured 100 tons of real snow, an Arctic explorer’s trail honoring the legacy of dogs in Arctic exploration and survival, a climbing wall, and even an ice sculpture.

branding, wayfinding, creative direction

PRINT ASSETS

The following assets were all a part of the experience. From signs, to menus, and badges, not one touchpoint was overlooked.