Beyond Meat

2021 Brand Update

We worked with Falkon Content to build a comprehensive design system and guidelines for Beyond Meat, the Los Angeles-based producer of plant-based meat substitutes. The primary goal was to make non-invasive, impactful design changes that could improve consistency, clarity, and overall brand awareness.

By removing the word "Meat" from the primary logo, we were able to make a typographic system that seamlessly connected the different types of products with the brand. This simple design decision became a foundational building block that solved a number of consistency issues faced in Beyond Meats' expansive product line.

Old

New

Project Credits

Services

Branding
Package Design
Art Direction

Collaborators

Dexton Deboree — Project Lead
Serge Kirsanov — Creative Director
Greg Fisk — Design Director
Yuju Yeo — Art Director
Shoshana Schultz — Senior Designer