Beyond Meat

2021 Brand Update

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By removing the word "Meat" from the primary logo, we were able to make a typographic system that seamlessly connected the different types of products with the brand. This simple design decision became a foundational building block that solved a number of consistency issues faced in Beyond Meats' expansive product line.

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Project Credits

Services

Branding
Package Design
Art Direction

Collaborators

Dexton Deboree — Project Lead
Serge Kirsanov — Creative Director
Greg Fisk — Design Director
Yuju Yeo — Art Director
Shoshana Schultz — Senior Designer

Selected Works

Beyond MeatBranding

SmithsonianBrand Refresh

Google AIbranding

Smithsonian 175branding

Live in Venuesbranding

Squarecreative exploration

Facebook Bulletiniconography

DIS.POSEDpublication

Google Careers on Airmotion, branding, illustration

Launchpublication

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© Thorough™ 2021

Graphic Design Studio — LA