By removing the word "Meat" from the primary logo, we were able to make a typographic system that seamlessly connected the different types of products with the brand. This simple design decision became a foundational building block that solved a number of consistency issues faced in Beyond Meats' expansive product line.
Dexton Deboree — Project Lead
Serge Kirsanov — Creative Director
Greg Fisk — Design Director
Yuju Yeo — Art Director
Shoshana Schultz — Senior Designer
© Thorough™ 2021
Graphic Design Studio — LA