The Google AI Principles Ecosystem is represented in this logo as a connected network of points in constant motion symbolic of how Google works together to achieve innovation around building an ethical and responsible AI and ML.
1. Be socially beneficial
2. Avoid creating or reinforcing unfair bias
3. Be built and tested for safety
4. Be accountable to people
5. Incorporate privacy design principles
6. Uphold high standards of scientific excellence
In Addition to the primary brand, we built out a sub-brand for their Equitable AI Research Roundtable platform. This took the form as a typographic system and defined illustration style.
© Thorough™ 2021
Graphic Design Studio — LA