Google AI Principles Ecosystem

Logo design system

The Google AI Principles Ecosystem is represented in this logo as a connected network of points in constant motion symbolic of how Google works together to achieve innovation around building an ethical and responsible AI and ML.

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1. Be socially beneficial

2. Avoid creating or reinforcing unfair bias

3. Be built and tested for safety

4. Be accountable to people

5. Incorporate privacy design principles

6. Uphold high standards of scientific excellence

01-Premade-Scene

In Addition to the primary brand, we built out a sub-brand for their Equitable AI Research Roundtable platform. This took the form as a typographic system and defined illustration style.

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illustration

Project Credits

Services

Branding
Motion
Illustration
Publication Design

Collaborators

Selected Works

Beyond MeatBranding

SmithsonianBrand Refresh

Google AIbranding

Smithsonian 175branding

Live in Venuesbranding

Squarecreative exploration

Facebook Bulletiniconography

DIS.POSEDpublication

Google Careers on Airmotion, branding, illustration

Launchpublication

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© Thorough™ 2021

Graphic Design Studio — LA