Square

Analog and digital visual library for video

Ingredient 1 — Texture

To arrive at an original look and feel for the video, we explored texture as a design element. Our main goal was to highlight the subtle imperfections that only occur through analog tools, so we combined analog and digital design processes to create a custom library. This digital library included textures from vintage woodblock letters, risograph scans, acetone transfers, and photography scans. We even printed pictures at a CVS hoping they'd come out flawed. Below is a collection of some of our favorite finds.

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Ingredient 2 — Photography

There are lots of plugins and filters you can buy online to help mimic the film photography process. However, there is nothing quite like the real thing. Rather than taking shortcuts, we decided to break out the scanner and digitize old film scans. We captured the warn-out edges, burns, and film dust creating a process that couldn't be duplicated.

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Square is known for its digital-first, modern, and minimal approach to design. For this video, we wanted to break out of that mindset, so we brought a level of nostalgia to the mix. Rather than a clean edge when treating photography, we used rough edges from our library of scanned film strips. This treatment could then easily be applied to any photo or video.

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Ingredient 3 — Typography

To set this project apart and make it feel more editorial. We explored a number of typefaces to accompany Square's brand font, SQ Market. Ultimately, we landed on Catalogue by Lineto.

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The Outcome

Below is a broad collection of boards designed using our tool library. These boards were not used in the final video, however, they provided a solid foundation to inspire the tone and overall look and feel. 

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Project Credits

Services

Texture Library
Design Sprint
Art direction

Collaborators

Selected Works

Beyond MeatBranding

SmithsonianBrand Refresh

Google AIbranding

Smithsonian 175branding

Live in Venuesbranding

Squarecreative exploration

Facebook Bulletiniconography

DIS.POSEDpublication

Google Careers on Airmotion, branding, illustration

Launchpublication

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© Thorough™ 2021

Graphic Design Studio — LA