This branded Identity system was created for a virtual concert series that took place within the Oculus. The project was a collaboration between Facebook Venues, Tidal featuring a wide variety of artists ranging from Snoop Dogg, The Roots, and Charlie XCX. We used clean type, grids, and music to create visuals.
Using TouchDesigner, we output custom Sound/Music visualizations inspired by the color palette found in the provided artist imagery. Each visualization was designed using code by extracting sound data from the artist track. The abstractions could be used as motion and static background graphics.
Output for Charli XCX.
Gary Williams — Creative Director
Greg Fisk — Art Director
Vivek Thakker — Senior Designer
© Thorough™ 2021
Graphic Design Studio — LA